Entreprise, économie & droit

  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 Juin 2020

    Pour mener votre entreprise au sommet, cessez de gaspiller votre argent dans des actions marketing aléatoires et mettez en place un plan fiable pour une croissance rapide !
    La création d'un plan marketing est un processus long et difficile, trop souvent négligé. Dans Votre plan marketing en 1 page, Allan Dib vous dévoile comment rédiger votre propre plan, de façon simple et rapide, sur une seule fiche composée de neuf cases à compléter.
    Dans cet ouvrage novateur, vous découvrirez notamment :
    o comment attirer de nouveaux clients, et comment rentabiliser vos clients existants ;
    o comment appliquer une méthode simple, étape par étape, pour créer un plan marketing personnalisé qui tiendra littéralement en une page ;
    o comment balayer la concurrence et devenir la seule solution évidente pour vos clients ;
    o comment obtenir des résultats étonnants avec un budget réduit, grâce aux astuces du marketing direct.
    Que vous soyez décideur marketing, chef d'entreprise débutant ou expérimenté, Votre plan marketing en 1 page est la méthode la plus simple et la plus rapide pour accélérer la croissance de votre entreprise.

  • Cet ouvrage aborde la parenté, thème central du droit civil de la famille et éminemment d'actualité, en explorant ses trois dimensions fondamentales : qui est parent ? qu'est-ce que la fonction parentale ? qui exerce cette fonction ? Menée par des universitaires français et espagnols, l'étude présente la particularité d'analyser parallèlement les droits espagnol, catalan et français. Chaque corpus juridique proposant des réponses sensiblement différentes aux difficultés nouvelles que soulèvent la libéralisation des moeurs, les progrès scientifiques et l'internationalisation des rapports familiaux, la comparaison effectuée apporte un éclairage original sur ce que signifie "être parents" en ce début de xxième siècle.

  • L'histoire des justices militaires a jusqu'il y a peu été largement négligée. Institution hybride, elle a longtemps fait l'objet de jugements à l'emporte-pièce, tant chez les militaires que chez les juristes. On a ainsi vu se multiplier critiques acerbes et plaidoyers pro domo autour de cette institution si particulière. Une série de séminaires menés dans le cadre du projet de la Maison des sciences de l'Homme, de 2004 à 2008, avait pour objectif de parcourir, en perspective comparée, les évolutions de la justice militaire depuis le XVIe siècle. Le présent volume reprend reprend une vingtaine de ces contributions, orientées sur le premier XXe siècle, pour comprendre les tensions, les pratiques et les limites de la justice militaire pendant et autour des deux guerres mondiales. Parcourant l'Europe occidentale, il se veut méthodologique et initiateur, éclairant une réalité transnationale à l'aide d'études de cas, inscrites dans le temps et l'espace.

  • This report evaluates the education reform agenda of Kazakhstan - its feasibility and focus - by taking stock of present-day strengths and weaknesses of the secondary education system. The report also provides guidance on adjusting the reform implementation plans in line with international experiences and best practices regarding educational change, and consolidates much of the previously dispersed (national) data on primary and secondary schools in Kazakhstan into a common analytical base of evidence, validated by the education authorities.

    Chapter 1 of this report provides an overview of the country, it education system and reform plans. Subsequent chapters provide analysis of and recommendations on equity and effectiveness of schooling; assessment and evaluation practices; policies for teachers and principals; expenditure patterns and financing mechanisms; vocational education and training; and a summary of the recommendations.

  • This OECD Reviews of Innovation Policy in Croatia offesr a comprehensive assessment of the innovation system of Croatia, focusing on the role of government. It suggests that EU integration opens a wiindow of opportunity for strengthening Croatia's science, technology and innovation systems, and recommends that Croatia improve governance, rebalance the innovation mix and do more to foster business innovation.

  • Le projet d'harmonisation du droit des affaires dans la caraïbe est né de la déclaration issue de la conférence de Pointe-à-Pitre (Guadeloupe) du 15 Mai 2007 et de l'adoption d'une liste de domaines juridiques prioritaires à la deuxième conférence tenue à Port-au-Prince (Haïti) les 17 et 18 juin 2008 constatant que les États de la caraïbe appartiennent à différentes familles juridiques de Common law et romano-germanique, un des obstacles aux échanges économiques intra-caribéens. D'où la nécessité d'élaborer des règles juridiques uniformes dont la finalité est de favoriser des échanges économiques et d'attirer des investissements dans la région caribéenne. S'inspirant de l'harmonisation du droit des affaires en Afrique, l'harmonisation caribéenne se heurte à des obstacles plus importants : traditions juridiques et judiciaires différentes, défaut de sources documentaires, ignorance des différents systèmes juridiques... .Mais ces obstacles ne sont point insurmontables comme le montre la publication récente de quelques projets de textes uniformes en droits de l'arbitrage, des contrats commerciaux, des sociétés commerciaux internationaux, des sociétés commerciales, et en droit international privé.

  • Smart(er) Internet Regulation is about applying better regulation principles to the internet. The book addresses difficult-to-quantify policy objectives, such as protection of fundamental rights and the preservation of the internet ecosystem, and proposes a method to make trade-offs more explicit, and regulatory solutions better fit for purpose. "...a level-headed look at the costs and benefits that flow from internet regulation... Maxwell's analysis of fundamental rights is enlightening." (Martin Cave, Imperial College Business School, London) "...a checklist that should be used by anyone considering a new regulation affecting internet intermediaries." (Nicolas Curien, French Audiovisual Regulatory Authority - CSA ) "...a must-read for students of digital regulation." (Maya Bacache, French Council of Economic Analysis -CAE) "Maxwell has shown that cost-benefit analyses can bring clearer thinking to internet regulation." (Marc Bourreau, Telecom ParisTech)

  • Los trabajos de este libro permitirán al lector hacerse con una visión comparada de la relación que la inmigración, el funcionamiento de los mercados de trabajo y el servicio doméstico han establecido entre sí en el seno de diferentes ciudades europeas en el curso de los siglos XVIII, XIX y XX. La novedad de los mismos no solo se aprecia en los resultados que ofrecen, sino también en los métodos que buena parte de ellos emplean. El recurso a la información de las bases nominativas permite estudiar desde un punto de vista original cuestiones tales como las redes de paisanaje, los efectos de la movilidad social y laboral del servicio doméstico, la diferente plasmación de los proyectos migratorios de las mujeres o la relevancia que en ciertos casos tuvo la población flotante.

  • This fourth annual assessment of transparency and tax information policies carried out by the OECD Global Forum on Transparency and Exchange of Information brings to 87 the number of countries covered by the report. Four new countries are covered in this edition: Estonia, India, Israel, and Slovenia. This edition also features for each country new summary assessments providing a snapshot of their legal and administrative framework. The report sets out on a series of tables, on a country-by-country basis, information on: laws and agreements permitting the exchange of information for tax purposes; access to bank information for tax purposes; access to ownership identity and accounting information; and availability of ownership, identity and accounting information relating to companies, trusts, partnerships and foundations.

  • Das Buch Der erfolgreiche Weg zum DBA (Doctorate in Business Administration) mchte die Fragen beantworten, die sich Führungskräfte stellen, die aus der objektiven Distanz heraus eine in ihrer Führungserfahrung verankerte Doktorarbeit verteidigen und verffentlichen sowie Wissen schaffen mchten.
    Was ist ein DBA? Welche Unterschiede gibt es zwischen einem DBA und einem Ph.D.? Wie ist ein DBA in nur drei Jahren mglich? Wie wählt man ein DBA-Programm? Sollte man ein DBA im Präsenz- oder im Fernstudium wählen? Wie findet man das richtige Thema für seine DBA-Doktorarbeit? Wie findet man seinen Betreuer? Wie beginnt man seinen DBA? Welche Methodologie/en sollte man für seinen DBA wählen? Welchen Aufbau knnte man für seine DBA-Doktorarbeit verwenden? Und letztendlich: Wie kann man seinen DBA gewinnbringend nutzen?
    /> Auf alle diese Fragen hat der Autor klare und pragmatische Antworten, die auf seiner Erfahrung mit der Leitung von DBA-Programmen beruhen, und er schlägt folgende drei Etappen auf dem Weg zum DBA vor:
    1. Die Wahl eines DBA
    2. Die Wahl des DBA-Themas
    3. Die Organisation des DBA

  • The thesis completed as part of the Doctorate in Business Administration, called the DBA, requires the candidate to choose from a wide range of research methods and tools so this project can become reality. Determining, choosing, implementing and contextualizing research methods and tools are all crucial steps for the success of the research work undertaken as part of the DBA thesis.
    The 30 chapters of this book have been prepared to the attention of DBA candidates, to orient and guide them in choosing research methods and tools. The first part raises the question of the choice of research methods; the second one deals with data collection methods; the third part focuses on data analysis methods; and the fourth surveys the contextualization of methods. Written so as to ensure contents are accessible and to foster learning, the chapters provide the foundations and resources to guide methodological choices.
    This book is the English augmented edition of the French edition published as part of the Business Science Institute collection. The aim is to produce reference books to guide the academic work of doctoral candidates in the scientific training curriculum of the DBA. The first collective book published in 2015, The Creation of Knowledge by Managers (available in French), aimed to establish the main guidelines for this new role assumed by managers in management practice: that of new knowledge producers. Also part of the collection, the book How to Successfully Complete Your DBA?, aims to guide the research elaboration and execution of the DBA thesis.

  • The thesis written in the course of a Doctorate of Business Administration (or DBA) raises many questions for future DBA candidates concerning its specific orientation, content and scope.
    Given the central role of the thesis project in the process of educating DBA candidates, who will hold a practice-oriented doctoral degree in management, it appeared to be the perfect time to stimulate a collective reflection process on this crucial phase of work on a doctoral thesis: the development of the DBA thesis proposal and project.
    This book is the latest in the series of publications launched in 2015 by the Business Science Institute in partnership with the publisher EMS, with the aim of producing a set of books that will guide the academic work of doctoral candidates on the threshold of the scientific education process that culminates in a DBA. The collection published in 2015, La création de connaissance par les managers, was intended to establish the main benchmarks for the new role managers are assuming in their practice: producer of new scientific knowledge. Then the imposing Research Methods for the DBA (published 2019) presented a diversified set of methodological approaches and tools new researchers can use to conduct their DBA research.
    The articles collected in this book are written mainly for candidates who need guidance and orientation as they start to formulate their thesis research project. Among other things, it presents the various steps in the process of developing a detailed thesis proposal, describes the factors that ensure a high-quality thesis project statement, and clarifies the roles and expectations candidates must handle as they initiate their research projects.

    With contributions by: Paul BEAULIEU, Pierre-Jean BENGHOZI, Marc BONNET, Françoise CHEVALIER, L. Martin CLOUTIER, Emmanuel JOSSERAND, Michel KALIKA, Sébastien LIARTE, Jean MOSCAROLA, Vincent MOTTET, Isabelle WALSH.

  • Lactalis has been one of the most successful French companies over the last decade, securing its place as the global leader in the dairy-product sector.
    This outstanding growth - with turnover increasing from 8.5bn EUR in 2009 to 22.8bn EUR in 2020 once their latest acquisitions are taken into account - is due to the strategies and management techniques employed by just one man. He is Daniel Jaouen who has been with Lactalis for over thirty years and ran the company from 2009 to 2020, heading up a fantastic team.

    This book includes all the adventures Daniel Jaouen went through while taking Lactalis to the top. He reveals clearly, country by country, how the company has managed its global expansion.

    This book also serves as a from of management guide. How can you make entering markets, which are so economically and culturally different, a success? What are the key factors which have contributed to this achievement? How do you cope with all the challenges that working in the food industry throws up - simultaneously managing human, economic, political, health and ecological factors?

    Daniel Jaouen also sheds light on the role of shareholders in the company's accomplishments, an interesting example where everything is controlled by a single family - the Besniers -well-known for their legendary discretion.

  • In recent years, several factors have been stepping up the influence and reach of digital in Africa. It would have been easy just to pick out those related to the Internet of Things, the progress of digital in agriculture and the success of African start-ups, but those subjects are very different from one another. In actual fact, they simply illustrate that there are three separate factors accelerating the digitisation of Africa, and bringing about the technological leaps that the continent is currently experiencing.
    This book sheds light on the nature of these three catalysts, which include blockchain technologies, the explosion of data and the Internet of Things. Meanwhile, various players including donors, governments, companies and start-ups have joined forces to provide solutions based on new uses, especially in the agriculture and energy sectors.
    Drawing on the experience of the Africa and International Development team at BearingPoint, this book offers an overview of the real changes that are happening in the African economy. It will help decision-makers, investors and entrepreneurs gain insight into the inspiration and opportunities that a continent in the midst of a digital revolution can provide.

  • Durante el período 2000-2006, nuestro país vivió embarcado en una auténtica vorágine inmobiliaria que produjo que la media de los precios de los inmuebles superara 13 veces el salario de un trabajador. En el año 2007 tuvo lugar la famosa crisis financiera, la cual supuso un verdadero varapalo para el sector bancario internacional y, muy especialmente, para el nuestro. Las consecuencias en el mercado inmobiliario español no se hicieron esperar: se dejaron de vender pisos y los precios comenzaron a bajar.

    Descubre mediante este libro, de la mano de un experto en mercado inmobiliario, las claves de lo que realmente está sucediendo en el mercado inmobiliario español, cómo los precios de los pisos han bajado más del 30% desde su cresta a mediados de 2006, el precio de los alquileres más del 35%, y entiende por qué bajarán aún más durante los próximos años.


    Aprenderemos una serie de técnicas muy efectivas de negociación a la baja de precios de compra y de alquiler.


    El libro contiene más de 700 referencias bibliográficas y constituye, tal vez, el mejor y más actualizado estudio sobre el mercado inmobiliario español.


    www.borjamateo.com

  • Anglais The Nature of Learning

    Collectif

    • Oecd
    • 9 Août 2010

    What do we know about how people learn? How do young people's motivations and emotions influence their learning? What does research show to be the benefits of group work, formative assessments, technology applications, or project-based learning and when are they most effective? How is learning affected by family background? These are among the questions addressed for the OECD by leading researchers from North America and Europe. This book brings together the lessons of research on both the nature of learning and different educational applications, and it summarises these as seven key concluding principles.
    Among the contributors are Brigid Barron, Monique Boekaerts, Erik de Corte, Linda Darling-Hammond, Kurt Fischer, Andrew Furco, Richard Mayer, Lauren Resnick, Barbara Schneider, Robert Slavin, James Spillane, Elsbeth Stern and Dylan Wiliam.
    The Nature of Learning: Using Research to Inspire Practice is essential reading for all those interested in knowing what research has to say about how to optimise learning in classrooms, schools and other settings. It aims, first and foremost, to inform practice and educational reform. It will be of particular interest to teachers, education leaders, teacher educators, advisors and decision makers, as well as the research community

  • Freedom of expression is not absolute, even though it is a fundamental right enshrined in the European Convention on Human Rights. Under the terms of the Article 10 of the Convention, its exercise may be subject to such restrictions as are prescribed by law and are "necessary in a democratic society" in order to uphold the rights of all individuals.
    The author compares and analyses the protection of and limits on the right to freedom of expression in the case law of European constitutional courts and the European Court of Human Rights, drawing on practical examples, to see whether a common European approach exists in this area.

  • Dimensions of experience as a key to successful experiential strategies
    First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals' reactions when they consume, with the idea that we seek to enjoy consumption experiences for the pleasure, the emotions and sensations they give us. This led to the notion of experiential marketing, which encouraged firms to gain a competitive edge by reviewing their offer in the light of the experience enjoyed by the consumers.
    Over the last twenty years or so, both academia and business have become increasingly interested in the experiential aspects of consumption and the managerial approaches that attempt to take them into account.
    However, twenty-five years after the beginnings of experiential marketing, and despite the great effort many manufacturers and retailers have put into developing it, the results have not always lived up to expectations in terms of market share and customer loyalty. A number of challenges remain in the implementation of experiential strategies and, more broadly, the added value expected from the experiential approach has not always materialised.
    If we wish to persuade managers toadopt an experiential perspective by optimising their strategies' chances of success,we need to offer them a well thought-through conceptualisation of the consumer experience, with various tools that can be used in all commercial contexts. This book sets out to do just that by exploring the notion of experience from a conceptual, methodological and strategic standpoint.
    Marketing & experiential consumption offers a conceptualisation of experience based on four, empirically validated dimensions that are present in all experiences, whatever the context. The book gives new insights into the issue and offers managers new frameworks for their experiential strategy.

  • In den vergangenen Jahren rückten Nachhaltigkeit, Corporate Responsibility und ethische Geschäftspraktiken ins Blickfeld von Öffentlichkeit und Geschäftswelt, von Management- und Wirtschaftswissenschaftlern. Wir erlebten eine zunehmende wirtschaftliche wie finanzielle Verflechtung internationaler Beziehungen. Insofern hat keine Krise nur lokale Auswirkungen, jede Krise betrifft uns alle. Deshalb ist es wichtiger denn je, verantwortungsvoll zu handeln und zu verstehen, was diese Entwicklung für die Führung von Unternehmen bedeutet.
    Dieses Buch ist ein gemeinschaftlicher und kohärenter Beitrag, der konstruktive, pragmatische Lsungsansätze für viele aktuelle Fragen bietet. Es gehrt in die Business-und-Management-Abteilung der Buchläden und ist somit all jenen zugänglich, die sich mit Responsible Management beschäftigen. Es ist eines der ersten Bücher, die einen umfassenden Einblick in Managementfragen der Corporate Social Responsibility gestatten und dabei lesbar und leicht verständlich sind. Erfahrungen aus der Praxis gehren ebenso zum Inhalt wie wegweisende neue Forschungen, praktische Modelle und innovative, impulsgebende Ideen, die Manager inspirieren sollen, nach neuen Lsungen in einer zunehmend globalisierten Welt zu suchen. Da diese Betrachtungen unser Verständnis davon widerspiegeln, wie Managementausbildung aussehen sollte, präsentiert dieses Buch in gewisser Weise mittels seiner Auswahl interdisziplinärer Betrachtungen von Managementwissenschaftlern an der Schnittstelle von eigener Arbeit und allgemeinen gesellschaftlichen Veränderungen auch eine wichtige Antwort auf die Forderung nach Umdenken in der Wirtschaftsausbildung im 21. Jahrhundert.

  • Se plantea como hipótesis de trabajo que la aceptación de reglas estrictas, los cambios en los hábitos productivos y las aptitudes a la negociación que exige la producción de café solidario, depende en gran parte de la existencia de recursos organizativos en el seno mismo de las sociedades rurales y de sus aptitudes para movilizarlos.

  • Making decisions and putting them into practice is the most important task of directors and of individuals in society. In this book, now available in English in eBook format, professors Miguel A. Ariño and Pablo Maella, of IESE Business School in Barcelona, explain that we can learn to make better decisions following ten key principles. The authors review what went wrong in the decision-making processes of those who constructed and directed the luxury passenger ship,Titanic, and why this faulty decision-making led it to sink on that fateful night in April of 1912. They also evaluate the Hurricane Katrina disaster and that of the Challenger space shuttle and identify how ineffective decision-making contributed to these tragedies. Additionally, the professors examine other well-known cases in the corporate world, such as the Enron debacle, and identify what we can learn from such situations.
    As the centennial of the sinking of the Titanic draws near, this book has special relevance. Furthermore, in these uncertain economic times, the ability to make good decisions is more important than ever for the economic health of organizations and the future prosperity of nations across the globe.

  • Against the background of a projected doubling of world greenhouse gas emissions by mid-century, this book explores feasible ways to abate them at least cost. Through quantitative analysis, it addresses key climate policy issues including: an ideal set of climate policy tools; the size of the economic and environmental costs of incomplete country or sector coverage of climate change mitigation policies; how to concretely develop a global carbon market; the case for, and what can we reasonably expect from, R&D and technology support policies; and the incentives for major emitting countries to join a climate change mitigation agreement.

  • National Accounts data is more than just GDP. This book, to be published annually, and its related database present national accounts in a way that reflects the richness inherent in the data and the value that represents for analysts and policymakers. It responds to the Stiglitz Commission's recommendation that policymakers look beyond GDP to get a fuller picture of the entire economy.

    In particular it uses national accounts data to show important findings about households and governments, including important new series on gross adjusted household income and non-financial fixed assets of households. It presents each of the series on a two-page spread, with the page on the left providing information on the meaning, usage, and comparability of the data and the page on the right presenting data from 1995 onwards for the OECD countries as well as graphics highlighting differences among countries.
    This book includes OECD's unique StatLink service, which enables readers to download Excel® versions of tables and graphs. Look for the StatLink at the foot of each table and graph.

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